Book Review – Predictable Revenue by Aaron Ross

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Here is a review I wrote for my company blog. Great book.

Vinasource

predictable-revenueEvery now and then I come across a book that makes me go wow.  Predictable Revenue is one of them.

At some points the writing style seems a little choppy, but the message was pretty amazing.  Learn how a team of 1, completely changed how sales were being done for salesforce.com, ultimately building out a 12 person team that resulted in $100,000,000 a year in new sales.  And yes, that was recurring revenue!

It’s a fascinating story that tells of how Aaron went from CEO to Junior salesperson to someone who revolutionized how a billion dollar company manages their sales.

And yes, he does plug salesforce.com as a tool quite often!

Here is a quick summary of his methods:

Predictable Revenue is all about creating Predictable Lead Generation

First, get your team specialized by separating your sales group into the following roles:

  • Sales Development – (Qualifiers)
  • Account Executives – (Closers)
  • Account…

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Published by Dave Hajdu

The last ten years of my life I’ve spent helping leaders use technology to enhance their business value. For seven of those years it was in the outsourcing space where, at Vinasource, we built 100s of applications for companies ranging from employee number one to my old employer Microsoft. In 2012, a friend of mine came to me with an idea to solve a simple mission, Make Employees Happier. And with that came the birth of TINYpulse. At TINYpulse we help over 1000 companies around the world discover how their team members are feeling and performing. Four years ago I had the privilege of joining the Entrepreneur’s Organization (EO) where currently I’m championing a new chapter in Saigon. Through this group of amazing individuals I’ve learned so much about how fellow members run their businesses. In my free time I love to travel, play tennis, box and meet new people.

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